The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al's text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys'R' Us toy store chain's origin story, the only thing we'll have to fear is watching them. Toys'R' Us's current owner WHP Global worked with the Emmy nominated creative agency Native Foreign to create a short brand film called The Origin of Toys'R' Us using OpenAI's text-to-video creator Sora. The film premiered at the 2024 Cannes Lions International Festival of Creativity and can currently be viewed on the toy retailer's website. The Origin of Toys'R' Us is only a little over a minute long but it's a mix of confusing and eerie.